Aquavia Lumina Wisconsin Dells

Privacy Policy

Use of Personal Information: is the sole owner of the information collected on collects information from our users at several different points on our website through cookies, log files, and/or third parties to create a profile of our users. We mainly use your personal information, either alone or in combination with other information, so that we can provide, enhance and personalize our service and our marketing efforts. The following are examples of a variety of ways we may use your personal information:

  • To provide you with the best customer service possible.
  • To communicate with you regarding updates, offers, and promotions.
  • To help us develop, customize, deliver, support and improve our services, products, content and advertising.
  • To administer promotions.
  • To serve advertisements on our and other websites.
  • To protect the rights or property of our users, and prevent fraud and other prohibited or illegal activities.
  • To protect the security of our products, services and business.

For our internal purposes such as auditing, data analysis and research to improve our products, services and communications.
If you decide at any time that you no longer wish to receive communications from us, please follow any unsubscribe instructions that are provided in our emails to you. Please note that we may use your personal information to contact you with important notifications, promotions or offers.

Our service may use third parties such as network advertisers to serve advertisements and may use traffic measurement services to analyze traffic. Third party ad serving enables advertisements to be targeted to you for products and services in which you might be interested. We may engage with third party companies and individuals to perform services on our behalf such as retargeting ads and promotions.

Use of Email Addresses:

Aquavia Lumina will periodically send marketing and promotional information to emails obtained from online and telephone bookings as well as emails obtained from sweepstakes and contest entries. As stated above, please follow any unsubscribe instructions provided in said marketing pieces if you do not wish to receive them.

Google Analytics:

This website utilizes Google Analytics Demographics and Interest Reporting. Learn more about how you can manage what information Google collects here.

SMS Text Communications:

By booking a reservation at the Aquavia Lumina, you are opting in to receive SMS text messages from us as a service to you. These messages will contain information pertaining to your room being ready to check-in, inclement weather in the area and even waterpark closures around the resort. They are intended to aid in the communication with our guests to make your stay as comfortable as possible. These SMS Text messages will stop automatically upon your departure.

Log Files:

Like most standard website servers, we use log files. This includes Internet Protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp and number of clicks to analyze trends, administer the site, track user movement in the aggregate and gather broad demographic information for aggregate use. IP addresses, etc. are not linked to personally identifiable information.

Tracking Clicked Links:

In order to create a better electronic community, we track patterns of use in the emails we send out. We note which links are clicked in our email communications to tell us what areas are of most interest to our opt-in recipients. We may use this information to better personalize the content and promotions that we send you in future mailings. A “referrer” is the information passed along by a Web browser that references the Web URL you linked from and is automatically gathered by our Web server. This information is used to identify broad demographic trends that may be used to provide information tailored to your interests. You will not be personally identified from this information.

Communications from the Site:

Members of the site will occasionally receive newsletters, information on services or special deals. Out of respect for the privacy of our users we present the option to not receive these types of communications. Please see the Opt-Out Policy section. If a user wishes to subscribe to our newsletter, we ask for contact information such as name and email address. Out of respect for our users’ privacy we provide a way to opt-out of these communications. Please see the Opt-Out section.


This website takes every precaution to protect our users’ information. When users submit sensitive information via the website, their information is protected both online and off-line. All of our users’ information is restricted in our offices. Only employees who need the information to perform a specific job are granted access to personally identifiable information. ALL employees are kept up-to-date on our security and privacy practices. The servers that store personally identifiable information are in a secure environment, in a locked facility.

Legal Disclaimer:

Though we make every effort to preserve user privacy, we may need to disclose personal information when required by law wherein we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, a court order or legal process served on our website.

Opt-Out Policy: will use email addresses and other personally identifiable information to contact visitors who communicate with us. For example, we email visitors who provide us with their email addresses for specific purposes such as receiving our email newsletters. After gathering any user information, offers users the opportunity to remove their information from our database so as not to receive future communications or to no longer interact with the website until they later chose to. Each email communication always contains instructions on how to discontinue receipt. If a visitor at any time chooses to no longer receive such information and opt-out from any future mailings, they will have the opportunity to do so.

Notification of Changes:

If we decide to change our privacy policy, we will post those changes to this privacy statement so our users are always aware of what information we collect, how we use it and under what circumstances, if any, we disclose it. We will use information in accordance with the privacy policy under which the information was collected. If, however, we are going to use a user’s personally identifiable information in a manner different from that stated at the time of collection we will notify users via email. Users will have a choice as to whether or not we use their information in this different manner. However, if users have opted out of all communication with the site, then they will not be contacted, nor will their personal information be used in this new manner. In some cases where we post a notice we will also email users who have opted to receive communications from us, notifying them of the changes in our privacy practices.

Web Linking Policy: welcomes links to our site. All external links to should be clearly identified. We believe strongly in the utility of hyperlinks, which allow you to point directly to content, whether on the same site or an external site. Please use the headline of the link to which you would like to connect from

Please Do Not:

Copy editorial content and paste directly on to your site. Attribute a link on your site to and then link to another site. Frame the content or otherwise present it as your own. For specific questions regarding brand standards and logo usage, contact